Whirring Sound on WD10 Purple 1TB

Hi Guys purchased the WD10 Purple 1TB from Amazon Au to use on Swann DVR4-950 after trying to reconnect the SATA cable, just kept hearing a Whirring sound and for fraction of a second was a message no drive found. I even tried to see if a Win 10 PC could detect the Surveillance drive on the BIOS got nothing there too. My question is could the drive be faulty?