iMac won't see my brand new WD Elements

I plugged in the drive to my usb port and when I run Disk Utility the drive does not show up on the left.

When I listen to the drive it sounds like the drive is resetting over and over.

Did I receive a bad drive?

Hi,

Please know There could be a few reasons why the drive is not showing up in Finder, or the Mac Desktop . The drive itself could have failed, the partition on the drive may be damaged, the data cable may no longer be good, or the drive may no longer be getting enough power to fully spin up.

https://support.wdc.com/knowledgebase/answer.aspx?ID=1164&s=#leopardandfriends