USB port is simply very slow. I measured 3.4 MB/s. You should be able to estimate how long it might take to back up your data; 3TB would be about 10 days at that rate…
http://community.wd.com/t5/WD-My-Cloud/Slow-Transfer-Speed-over-USB/td-p/651477
http://community.wd.com/t5/WD-My-Cloud/USB-drive-transfer-speeds/td-p/860799