WDMyCloud – 40 second reset seems to have bricked it

This suggests your new router is using an entirely different set of IP addresses (the 10.xx.xx.xx range, rather than 192.168.1.xxx).

The route trace has got to your router (10.0.0.1), then found its way to your ISP (or maybe the external IP address of your router) (213.121.98.129), and then got no further.

Which also suggests the 192.168.0.11 address is probably out-of-date, and is the address previously assigned by your old router.

The 40-second reset should have forced the MyCloud to use DHCP for its IP address. Have you used the router’s control panel to check the IP addresses assigned by its DHCP server? Have you reset the router?