Moreover, just because we sell a device in the US that's capable of streaming Netflix for the US, do NOT assume that it will just automatically work for Canada. Even if we are advertising that Netflix is coming to Canada.
It's not really an assumption if WD is advertising on the box that the unit being sold in Canada supports Netflix. That is just plain false advertising. First year Canadian law teaches that. And there are laws set up in Canada that protect the consumer from this unscrupulous practice (Consumer Protection Act, 2002, S.O. 2002, CHAPTER 30, Schedule A, Part III, Section 14). Moreover, if licensing issues prevent WD from supporting Netflix in Canada, then a good rule of thumb would be to not blame the consumer (WD's user base) for WD's mistake. Lawsuits have been fought for for lesser amounts, and spin control makes WD look silly ("support says a firmware will come out in a few weeks to address this problem", "support says it's a Netflix problem").
A good solution to this mess is to pull all the Plus boxes from Canadian circulation until this is cleaned up.
In simple numbers: If Best Buy's (or other retails outlet's) ratio of returns exceeds profitability to carry a product, that said product will be banned from such stores. And sales margins are already slim enough for any tech products claiming operatability within the context of advertised specs.
Be that as it may, it will be quite interesting to see what the the coming weeks will present when more Canadians begin plugging in fresh purchases of the Live Plus only to find that the unit does not work with Netflix, even though the boxed advertising proclaims otherwise.