Is online backup possible?

Some backup software know how to backup content that is on mapped drives. But all these solutions are running on the PC, and the data have to move from the NAS to the computer to the online service.

If you are very familiar with Linux you could look at installing the Linux version of Crashplan directly on the NAS. For example:

http://community.wd.com/t5/My-Book-Live/GUIDE-Installing-CrashPlan-for-MBL-Cloud-backup/m-p/561614/highlight/true#M21307

Note that the guide above is for MyBookLive, but you might be able to find the equivalent for MyCloud…