How do I start Acronis Backup APP?

I have the Acronis Backup App installed on my EX2, but I cannot find a way to start the program to do a backup.
I clicked on the tab and RUN is selected, but there is no screen that opens to operate the App.

Hello, I have never tried this, lets see if another user is able to provide some guidance.

Hello,

Clicking on the hyperlink will redirect you to http://www.acronis.com/en-us/promo/wdnas/

For what purpose do i need the Acronis App? If i have a Acronis License i backup directly to the nas without the app. That works fine.

Is the WD Acronis License special and needs the app to see it as storage?

There is no app. Makes no sense.

All I get to work is:
http://MyCloudDL4100/AcronisTrueImage/apkg.xml