Failed reboot

Hi. Apologies if this has been answered before but I couldn’t find my problem on the forum. I’ve tried the 40 second reboot / reset on my unit but after the solid white light, it just flashes orange & never turns solid blue as per the instructions - any ideas? Thanks in anticipation.

Check this article out. It explains the Orange LED that you are experiencing
https://support.wdc.com/knowledgebase/answer.aspx?ID=25338