Polls doesn't mean that a company base its decisions ont it, it's a fast forward way of getting some opinions which is the same as aggregating user remarks, suggestions or complaints, which I hope WD does.
So Western Digital can for exemple, change de color of their My Passport because some people suggested on the idea forum they do so. But what if in truth, most people absolutely don't want color and still want some models that are plain sober, but WD only releases colored one?
Also some people suggested that the My Passport, at least the Mac on, should now have thunderbolt implemented on them. Is is a high concern/demand for users or not really ?