Can't Format New WD30EZRX

Windows 7 32-bit. Initialization was successful but when I try to create a simple volume under NTFS I get a formatting error:

        “The format did not complete successfully.”

I end up with a drive that appears healthy but RAW, and Explorer doesn’t read it.

All BIOS and drivers are up-to-date. What’s the holdup? Do I need to change something


I had the new drive in a USB 3.0 docking station. As soon as I connected it to the internal SATA bus it formatted fine.