As a customer of several passports, I’ve also felt underwhelmed by our carry case offerings (a common use case). Today, as I view the WD Store, I’m not still compelled to buy any new carry cases. So, I continue throwing my passport into my bag which will likely gather dirt, wear/tear.
Let’s solve this. We are missing out on the opportunity.
Create a task force to reinvigorate our full accessory line and better compliment each launch with well designed accessories.
We can even create an accessory challenge where top voted up ideas are validated with user/market research and ultimately gets produced/sold.