How are you connecting the player to the TV?
If you are using HDMI try connecting via the supplied composite lead.
If the power on lights then the player is on.
For information the 10 sec reset button press is for changing the TV standard and nothing else.
My father has been trying to find the composite lead without success. I have a couple of cables from other manufacturers but as you say they are different.
Are you able to give me the wiring details so that I can make my own lead. It would be a lot cheaper than buying a new until just to get the cable.