Failed Firmware Update - Hub no longer functional

I have been having WDTV Live HUB since it was released, I have updated several Firmware releases, I have rolled back several times and NEVER had any firmware issues, But I just wanted to let community know that for the first time Firmware Version 3.01.19 did cause a bit of a scare for me.

BTW, I always update firmware using USB stick method just like the user reported here I also saw the exact same symptom and my heart stopped beating when I attempted the Firmware Version 3.01.19.

My symptoms were similar wherein new firmware was detected, The WDTV Live HUB unit acknowledged the firmware update process and rebooted and was stuck at the WD Logo for more than 30 mins (My heart really stopped) But I could not take it anymore so, I bite the bullet and pulled the power cord and power cycled the unit, and luckily for me the FW update process resumed after that.

Just to let the community and WD Tech Support / developers know that there is obviously something not right with the reboot process for some devices out there, I had reported this symptom before wherein it take longer than normal at WD LOGO screen before… and the COLD reboot and WARM reboot has some differences.

See this bug report

http://community.wdc.com/t5/WD-TV-Live-Hub-Issue-Reporting/WDTV-LIVE-HUB-waits-on-the-initial-WD-Logo-for-longer-than-usual/idi-p/296182

Hope this will give the WD Developers some clue.

Thanks for reading this report.

Cheers!