WDTV Live firmware update - warning!

I successfully updated to V1.0.1.12 in December. Turned on my WD TV Live on Monday evening, to be informed that there was a firmware update V1.0.1.17, I chose not to update until I had checked the web. Upon checking WD suggested the update and no one else had any issues updating. Wednesday evening, I clicked OK to the firmware update. It downloaded to 100% then said it will restart to complete the install. Upon restart, I get the WD logo and the text WD TV Live HD Media Player on the screen and the power light flashes constantly. I left it for an hour hoping it was still loading. It was not. As per the user manual, I unplugged it for 15 minutes and plugged it back in with no change to the system.

I have contacted WD and am waiting a reply. Anyone got any ideas on how to fix this???

Thanks