New Firmware Release - WD TV Live Plus Firmware Version 1.03.49_B (11/16/10)

I’m being offered 1.03.49_B when I start up WDTV Live Plus.  I’m happy with the current firmware and don’t want to upgrade. Is there a way to turn off the notice of an available firmware upgrade everytime I start up? Before getting the WDTV I used a Samsung bd-p3600 Blu-ray dvd for streaming.  Got tired of the firmware messages and finally let it do the upgrade over the internet…  It is now an expensive door stop. (or a brick as it is more commonly called)

Thanks