Initialising Elements 1023 External portable

I have tied writing zeros but it just comes up error.If I cant recover this disk one way or another it will go in the bin along with a recently purchased 2TB WD Passport. The one I am having trouble with is out of warranty and therefoore that option is out. If I am not successful I shall certainly tell everyone I know to steer clear of anything to do with Western Digital. I bought this brand because the sales asisstant in PC World recommended it as it is the most reliable brand, I hate to rely on any othe make if that is the position. I have an Iomega desktop external HD and that has worked perfectly for the last 5or 6years.Its memory sticks for me in the future!!!