Can't get iTunes to recognise my My Book World Edition II 2TB

I’m away on business so can’t confirm the actual number of iTunes but it’s the latest version.

This is a blatant rip off - I bought the unit in 2010 - the life expectancy of this product’s key feature (compatibility with iTunes) should be more than 3.5 years! WD should update the unit’s firmware as iTunes updates theirs over time, to ensure the customer relieves long term value. What confidence does this give me to re-invest in a new WD machine that the same wouldn’t re/occur a couple years later??! I’ll be searching for a more an alternative manufacturer/product. First and last time for Western Digital for me. Not impressed.