Western Digital SuperSpeed USB 3.0 PCI Express Not Working. Not being recognized by Windows

btw the card is from monoprice but again the western digital gave me the same reaction

EDIT - I removed the card from my pc and it still shows unknown device so that yellow warning is NOT related to this usb pcie card.  Wow - i can’t believe I can’t get my mobo to recognize this.  Very fustrating.  Should just be plug and play.  It has to be a compatibility issue with my mobo.

EDIT #2 - Someone on the asus board mentioned that the USB 3.0 cards I have seen all call for full compliance with PCI Express Base Specification Revision 2.0. This means a PCI Express 2.0 x1 slot not a PCI Express x1 slot.  

I probably don’t have a PCIE 2.0 x1 slot just the normal one.  Wonder if I can apply a soft update to get 2.0…